Cousins Submarines, better known as Cousins Subs, is a Milwaukee, Wisconsin-based sub sandwich shop who was founded in 1972. Cousins Subs is a regional chain with restaurants in Wisconsin, Minnesota and Arizona.
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History
Cousins Subs was founded in Milwaukee, Wisconsin in 1972 by cousins Bill Specht and James Sheppard, who could not find a suitable sub sandwich option in Milwaukee like they had when they lived in New Jersey.
Specht and Sheppard opened their first restaurant in Milwaukee, which was located at 60th Street and Silver Spring Drive. After opening the shop, they partnered with a local baker to make their own bread, highlighted in the slogan "Better Bread, Better Subs". A large segment of customers during Cousins' early years were former East Coast residents.
In 2009, Cousins announced a marketing initiative to focus on the local side of the business. During the Great Recession, Cousins closed over 40 locations in an effort to focus on quality.
Christine Specht-Palmert, daughter of co-founder Bill Specht, took over as CEO in 2015 when her father retired.
Cousins Subs announced another rebranding in 2016 that includes expanding their footprint to Midwest metropolitan areas; remodeling all locations to its Milwaukee Sub Shop to unify the brand; updating its exterior design, logo, packaging and uniform designs; and offering improved in-store experience for its guests. Along with the remodel, Cousins struck sponsorship agreements with the Milwaukee Bucks, Wisconsin Timber Rattlers and Wisconsin Badgers. It has also worked with separate real estate firms to look into new markets like Madison, Wisconsin.
By investing in these key areas, Cousins Subs is reimagining the brand to thrive in existing markets and launch its fast casual restaurant concept nationally.
As of May 2017, Cousins operates 95 stores in Wisconsin and two in Arizona. The Milwaukee area stores are corporately owned but the rest are all franchises.
Jimmy Johns French Bread Recipe Video
Menu
As a Wisconsin-based company and Milwaukee brand, Cousins Subs uses products such as Wisconsin cheese, Badger Ham, Klement's Sausage, Johnsonville Sausage, Best Maid Cookies and Sprecher Root Beer.
In addition to deli fresh and grilled sandwiches served on a variety of bread that's baked daily, Cousins Subs also serves: fresh fries, Wisconsin cheese curds, potato chips, soups, salads, and freshly baked cookies.
Recent menu changes include antibiotic-free, all-white meat chicken and antibiotic and hormone-free 100% USDA choice steak for all grilled sub sandwiches; spinach and guacamole as permanent topping options; and a garden salad made with spinach.
Charitable giving
In 2013, Cousins started the "Make It Better Foundation" to help improve health and wellness and eliminate hunger. Cousins has also supported local charities near its locations.
Source of the article : Wikipedia
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